The world is moving towards robotic system where need for human expertise is depleting and is being replaced by machines. Uber is operating in transport industry where the growth of technology is always at its peak with companies coming up with miraculously latest advancements. Forbes an American magazine presented their article on Uber’s new startup under the theme cultural change. The main theme that the writer refers to is the pace at which technology is thriving and how the businesses working internationally are catching up with the speed is phenomenal. Secondly the article is a clear depiction of the rigorous competition that has propelled the global businesses to gear up their decision if they have to survive and reach the pinnacle.
In an interview the owner of the company Kalanick has distinctly stated the essence of the global business i.e. to be quick or be dead. This implies that one has to continuously keep a keen eye on the competitors’ moves, assess the environmental and cultural underpinnings and make instantaneous moves. The article can be a good source for understanding how global businesses work. This can be attributed to the publishing source that provides extensive news and articles of current issues and trends. Forbes is being considered the most influential economic and business magazine by most of the journalists.
The historical success of the magazine acclaims its reliability as reported in Wikipedia. However according to a survey people now consider it has tarnished its brand image by allowing anyone from any persuasion to post their bylined articles under Forbes’ name. This question the credibility of this magazine. Besides that, the magazine is a good source of information for current business and economic issues featuring current trends, opportunities, problems etc.
The main point that the author wants its readers to focus on is the volatility of the international market and how businesses at the top notch are responding to it. With the speedy and strategic moves Uber has tried to penetrate the market with the latest technology. Pertaining to a highly volatile market, it becomes essential to have brisk designs and implementing strategic action for gaining competitive edge. Uber’s startup i.e. self-driving car will give competitive advantage to its owner only when it is newly introduced in the market and fully installed with highly non imitable integrated and efficient system.
The article is a recent update in the area of international business. Businesses operating globally or intending to expand their operations worldwide can get important insights into the international operations of the top businesses like Uber. The idea of how firms obtain competitive advantage and what strategies they formulate to make their position in the international market is very essential to be known by the emerging firms.
Secondly, when making any decisions firms need to keep in view the policies designed by policy makers and regulatory authorities for market regulation. With the idea of pacing up with the change and making quick moves the article has placed these bodies in a vulnerable state. When new ideas penetrate into the market, they need to go through these regulatory bodies, however according to the statement by the new startup owner; this will slow down the progress of the startup.
The information in the article as relevant to the students studying business management and entrepreneurship as it is giving a practical example of the concepts and issues that is being delivered in class. For instance, we have been discussing the main facets of international business in class like economic aspects, environment, political, cultural, legal issues etc.
While going through the case presented in the article I was astounded by the briskness of the strategies and decisions that Uber has made in promoting its business and capturing the market. When operating worldwide one has to cater many issues for instance, economic, ethical, corporate social responsibility, legal etc. I have been in dissonance with the idea of being very quick and not giving an ear to the regulators. The concept of self-driving does not take into account the possible hurdles that the car will face like infrastructure, product know how of common people, acceptance by public etc. Moreover, the concept is more likely to increase unemployment who are earning through commute industry.
The article is about technological advancement, international operations, global competition, financial barriers and strategic actions. More information can be extracted for the article under study by using words like cultural issues, global competition, Uber’s progress, international business and surviving in global business.
Finally, it can be inferred that operating globally is not piece of cake. One needs to have tactical and strategic moves to make their product capture the international market. The current article forces the readers to pose questions to author including was the decision of Uber to bring its product in the market at appropriate time? What else could Uber do to give its competitors tough time in competing for the potential market?
