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Project Initiation Phase

Project Scope Document: Optimizing Sales Lead for Cosmetic Surgeon.

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Project Initiation Document Project Scope Statement Introduction Purpose of the...
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Business Concepts

UBER’s SWOT Analysis

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SWOT analysis is a dynamic analysis techniques that fully evaluates the internal environment and provide a holistic view how an organisation is...
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PESTLE Analysis

PESTLE Analysis UBER with Porter Five Forces

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UBER Market Overview/Situational Analysis The market Uber typically operates in the ride-hailing market, valued at $37 billion in 2017,...
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Case Study

UBER’s Marketing Mix

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1. Introduction to UBER In 2009 Uber entered the century-old business domain of transportation by offering Taxis rides...
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Business Concepts

Behavioural Science: A Changing Marketing Perspective

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1. Introduction To the Behavioral Change Norris et al. (2019) believe that behaviors and attitudes in human beings...
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Business Concepts

Marketing Audit: Complete Internal and External Analysis

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Part 1: Marketing Audit 1. Introduction A marketing audit is a comprehensive and systematic...
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Business Concepts

Contract Law: The Detailed Analysis of Its Clauses

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Introduction InXs limited faced a problem regarding the legality of the exclusion clause placed into contract by CP....
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Case Study

Forever 21: PESTLE Analysis of Turkey’s Apparel Industry

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Summary The report discusses international marketing concepts and business expansion via entering new markets. The report utilizes market...
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Business Concepts

Netflix Facebook Marketing Success and Relevancy to Marketing Concept

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Social Media An application or a web-based medium that has the ability to allow users to either create, share,...
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Literature Review

Social Media Reflective Review: Literature-Based Analysis

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1. Introduction Social media, by definition, is an internet-based platform such as applications and websites that work on...
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