The article is focused on delivering the SWOT analysis in a comparative format using TWOS matrix. The matrix facilitates in comparing the available opportunities and threats in the external environment with the internal capabilities by evaluating strength and weaknesses. The Matrix provides how well the organisation is position to manage it threats and how effectively they can exploit the opportunities.
| Internal/External | Opportunities | Threats |
| Strengths | Organization’s core competencies can be a success in similar other products field. The design thinking appoach can significantly impact the way of doing business and can open new opportunity for established players such as IKEA to increase its profitability. Design thinking allows company to interactively develop the market as it will lead to dilution of competitor’s advantage and enable IKEA to increase its competitiveness. Having strength in Design thinking allows IKEA to involve in creative way to understand stakeholders needs. As they are now adopting to the green drive. Having strength embedded in design thinking IKEA can effectively map and relate to changing pattern of consumer behavior. It provides a great opportunity for the organization to build new revenue streams and diversify into new product categories too. | Ideologies of Design Thinking demand experienced workforce. IKEA invest a lot on its human resource however sheer size of organization makes it difficult. Compeition is high and Design thinking tools keep the cost low and protects products from failure. Reflection of clients choice in the design makes it more user friendly. Design thinking enables adoption of new technologies and enables change reception however, otherwise this parameter is strictly challenging. |
| Weaknesses | Tools used for demand forecasting are lacking accuracy Easily imitateable business model makes it critical for consumers to related to unique selling prepositions Limited success of the business out side its core domain leaves it restricted to achieve directed success. | This enhances competion and sheer scale of organization keeps it on the toes to maintain effective level of efficiency to achieve success. |