Tag: Force Field Analysis

Sony is competing not only in the division of smartphones but also in gaming consoles, television and other electrical appliances too. Sony has to compete with many different brands simultaneously and is losing share in the market. To regain their share, Sony has to take certain changes and bring about technological advancements. The case informs the current scenario of the employees working there; the structure is a kind of bureaucratic and there are people who are rigid enough to adapt to the new change arising due to innovating technologies. Sony at some point have achieved economies of scale but the important thing is that Sony has hardly taken the first mover advantage. Sony came in the game when the consumer had established a great taste for the alternative commodities such as Apple, Samsung or low tier Chinese brands.